Association
The VCP stands for United Commercial Producers.The object of the association is:
To promote the interests of producers of commercials.
To promote consultations between the producer, the client and other parties involved in producing commercials.
To monitor and improve the quality level of Dutch commercials.
To hold consultations with other interest groups and authorities for the benefit of its members.
To strive for optimal exchange of information between producers, clients and other parties involved in the production of commercials.